Evaluation: Question 4- How did you use media technologies in the construction and research, planning and evaluation stages?

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Evaluation, Question 4 - PREZI

Evaluation: Question 3- What have you learned from audience feedback?

I asked 10 people from my target market the following questions based upon my music video and ancillary texts post viewing them. Below is a copy of the questionnaire I gave out and the responses given by those completed.

1. On a scale of 1-10 with 10 being extremely clear, how clear is the storyline throughout my music video

I asked this question as I was concerned whether or not my narrative was clear throughout the video. It has helped me to gain information about how specific my storyline was and when asking those that answered my questionnaire, they said I could've improved it by having more loving gestures alongside the flowers. Yet they also congratulated how professional it looked considering the program I used and troubles I encountered. However after seeing these results with 6 people giving it 10/10, I am happy with the outcome. 

2. What is the genre of the artist?

Here it has been made obvious to me that the main genre people think my artist is, is indie and pop. As it is baroque pop, I am not too surprised that the target market are unaware of the genre baroque pop as it is not considered entirely popular. It is also often mistaken for indie genre therefore I do not believe it will affect the sales of the artist.

3. What is the genre of the song?

From these results it is clear that the same response has been given as the previous question whereby the majority believe it is indie genre. It is obvious that the song appears to be more indie and pop to the audience in comparison to the previous question.

4. On a scale of 1-10 with 10 being very clear theme, do you see a consistent theme throughout my magazine advert and digipak?

Gladly, the audience I questioned believe that my theme is clear and consistent which is exactly what I was aiming for. The interviewed participants claimed that the 

5. On a scale of 1-10 with 10 being very well, how well do my products compliment one another?

I am extremely pleased with the feedback I have received from my target market as you can see they believe there is a consistent theme throughout my products. This means that I have successfully created a star image and completed the necessary task. 

Below are the strengths and weaknesses left by those questioned.

One of the weaknesses stated to see more of the boy and girl together, however I disagree with this as my initial intention was to show the difference of their lives apart to appeal directly to the audience. By separating the two actors, it showed the different ways they wanted to impress one another, a bit like how teenagers in this day and age can relate to the stress of getting ready to meet their crush. Therefore, for this specific statement, I do not have any improvements which I could've made. 

The comments have displayed that from a retrospective response, the audience understood the narrative storyline conveying that they paid attention throughout. Relating directly to the comment left stating, "more shots of boy messing round", I did not want to display the character as too youthful as it would defeat the aspect of a role model whereby the audience look up to the artist. 

Furthermore, I agree with the participant who stated "maybe less busier backgrounds" as when taking the photos I did not consider how it would affect writing on top of the background in the editing process. This hence produced some troubles when editing however I believe I overcame them appropriately.

Below are the strengths and weaknesses of those questioned on the ancillary texts:



 Looking at the feedback of my ancillary texts, I can see clearly that the audience approve of the theme throughout the pieces which is something I am very pleased about. looking at the disadvantages, I am drawn to the comment left "you cannot read what is said on the lyrics page - needs to be made clearer." When looking back on this, I should've made the L in lyric booklet, more distinct as you cannot see the letter due to the background. Therefore the audience have to concentrate on it more than they would if they were just glancing at the digipak. Also, as said in my previous points, the text could've been more distinct on the page to hence make it easier to read as two participants have left comments about it being hard to read. I believe overall when reflecting on my texts, I should've used a less busier background for my ancillary texts however overall the main theme of metamorphosis is achieved at a successful, and professional standard.

How have others helped me with my audience feedback?

Throughout the process of production for my three media texts, I have been extremely lucky to have had a media class acting as members of my target demographic as their age fits inside my category. During the initial brainstorming, I have had the assistance from my class to encourage me to develop the ideas I had at the start, for instance, when researching to create my star identity, I asked my media class and teacher for feedback and advice, and this development of research helped me greatly. They suggested ideas such as incorporating both smart attire and casual to make it more relatable to an audience, as teen boys do not regularly wear a full suit. Furthermore, I asked my peers and teacher, questions focused on my ancillary texts specifically, mostly based on the colour scheme and if the text was clear to read post me adding a translucent box to make it easier to read. I realised that by asking my peers and teacher, I was able to see my products from someone else's perspective, as myself, as the designer, may not have noticed the difficulties in text size or colour as I am aware of the information and content necessary. I can also look back and think of how myself and my peers have assisted one another in the production of our products, for example, as an experienced student when using photoshop, I was able to pass this knowledge onto my peers to help them with their designing. Alongside this, others who had more practice with lip syncing, told me how to do this on occasions where I had difficulty. Additionally, with them being members of my target demographic, I was persistently checking with them that the aura my video and ancillary texts were portraying were accurate to my initial desires and targets. In retrospect, having my peers and teacher at quick contact in terms of giving opinions on my products, it helped dramatically with improving my products to ensure they were depicting my initial ideas.

I found the target market feedback extremely reassuring considering the problems I had encountered during the process of production. It has boosted my confidence in terms of how professional my products turned out and how well the artist star image was addressed. However, I have learnt that I could've possibly broadened my target market in terms of it not only being specific to teens, as a few of the 10 I asked were out of this range and gave beneficial feedback.