NARRATIVE BASED MUSIC VIDEO
A narrative based music video is simply a music video telling a story to an audience throughout. Often the narrative would relate to the lyrics said creating somewhat of a continuous flow the whole way through.
Katy Perry's "Last Friday Night" video is a blatant narrative video with a story throughout. The lyrics correspond to the actions and story being told in the video attracting an audience due to the humorous aspects. Despite the fact there is dialect in parts of the video, it is still explained well through the acting.
PERFORMANCE BASED MUSIC VIDEO
A performance video usually consists of the artist/band performing the track as if to an audience or simply just to the camera.
A typical example of a performance based video is the famous Beyonce's Love On Top. It is typically created to look like somewhat of a dance studio addressing a 'rehearsal' taking place. Yet this focus solely on her throughout the entire video enhances how effective it is to put attention to one scene. This however may not always be effective hence causing it to look unprofessional.
CONCEPT BASED VIDEO
A concept based music video often refers to the music video being based around a certain idea not related to the lyrics at all. They often have a uniqueness to them, for instance, special effects or unusualness with it being unstructured without a fixed storyline.
Lily Allen's - The Fear is rather unusual with it not relating to the lyrics whatsoever. For example, the presents dancing around is highly unrealistic and there is no connection made between the video and lyrics. However, Lily Allen is often known for her unusual videos therefore making it known that this follows her style in terms of other music videos of hers.
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