My Magazine Advert

For my magazine advert, I had to ensure there was a clear relationship between this product and my digipak. This would allow a theme to be visible throughout, helping to address my star image directly. 

Firstly, I chose my original image. Out of the three images I had planned on choosing, I went with an image which was initially taken as a long shot. However, as I used a high quality Nikon camera, I was able to zoom into the image successfully without pixellation occurring. I added the hue and saturation to the image, to boost the colours and help the audience be more attracted to a bolder image. This was something I also did in my digipak to make sure a pattern is being made throughout my products. 

I ensured that the title of the album was highlighted clearly on the advert following the same colour scheme and pattern to enable there to be a link in design. Also with the artist's name, I made sure that it was the largest part of the advert as this would mean that the viewers and readers will see this name first. To enhance the lettering, I added a stroke effect on Photoshop as this meant it stood out against the busy background. The light pink to dark pink colour scheme was also used in the features of the advert, such as the "includes bonus features and special effects" as this further accentuated the common colour theme throughout my products. 

I traced around the sole image of the artist with the lassoo tool and by duplicating this layer to hence produce another copy of the artist alone, I was able to reduce the opacity of the greenery around the artist, to make the image less busy and have the audience focus more on the bold image of the artist. 

I chose an image which was bold, confident and youthful. This creates a relationship between the teenage target market and the artist as with the direct eye contact from the artist, it immediately informs the audience of his confidence and youthful nature. 

I included an image of my digipak as the main aim of the magazine advert is to persuade an audience to purchase it. I added an outer glow to the digipak image as this would make it stand out against the busy background and persuade the audience to look at the image first. By including an image of the album, it not only fits with my research of the conventions of a magazine advert, but also informs the audience of the appearance of the digipak, enabling them ease if desiring to purchase in store or online. Additionally, following the conventions of a magazine advert, I had to make sure the date of when the album was going to be released was clearly identified. Therefore, as the artists name is written in white and is also an important feature of the advert, I chose to colour the date in white also to highlight its importance.

Underneath of the release date, I included a star rating from Capital FM as this station plays songs of the same genre as my artist and would therefore appeal to my target market as a radio station they listen to. By quoting from Capital FM, it encourages an audience to purchase the item as the rating and comments given by a trustworthy source, improves the professionalism and reliability of this comment to hence persuade the market to buy the digipak.

At the base of the advert, I have included the line "AVAILABLE IN STORES AND ONLINE". This comment opens the product to a wider range of the public as it enables people who shop online and who shop in store, to purchase either way. This should encourage those of the target market, who are regular daily users of the internet, to purchase the digipak online in the comfort of their own home as it saves them going to the store.

In either corner of the base of the advert, I have put the Kitsune logo and the iTunes available logo. Firstly, I have used the Kitsune logo as this is what company my artist is signed to, therefore it is necessary that my audience are aware of this partnership as they may be fans of the company or be familiar with mutual baroque pop artists belonging to this record company. 

I had some difficulty choosing a font which was not too unique that it was too complicated to read, or it being too simple. Therefore I settled for a font called Steelfish, found on the website dafont.com which was clear to read and fit with my current fonts and themes.

After looking at the advert, I realised the base of the advert with the important information, couldn't be seen clearly. After experimenting with ways I could solve this issue including adding outer glow effects and outlines to the text, I decided on adding a transparent box to cover this writing. Post deciding on a solution, I chose the pink which matched that of the colour scheme which had been used in all of my products to hence draw attention to the theme I was aiming to address. It worked perfectly as you can see below, due to the fact you can still see the beneath image, see the text written and also how it fits in with the theme whilst not looking out of place.