Wordle: words describing my artist

After looking at my target demographic feedback, post producing my music video, I used the words from the feedback task to create a word cloud in order to aesthetically address my audience. 

Peer Feedback

In order to gather the final feedback for my music video, I asked my media class to answer several questions on the video giving me additional information which I could use towards my digipak research. I found that final tweaking was necessary towards the end of the video as there were several blackouts which I, myself thought fit with the anticipation of events, however, it seemed too unprofessional when asking my peers, therefore I changed this part. My peers very much summarised that my storyline was clear and easy to follow. The struggles of filming were unrecognisable by my audience which was beneficial as this meant I had successfully created a music video which made sense. The shots which I had taken time to take worked as they were congratulated on for being innovative and unique. 

Overall, I am pleased with my final product as amongst the piles of stress and organisation, I have successfully and proudly produced a music video correctly following a storyline which is clear to my target demographic. 

Finished Film

Below is my final music video of George Peachtree's, Symbolic. 

Targeting My Audience

My target market mostly falls into the description of teenagers. As this is something vital I need to address in my video, I had to include many aspects which allowed the audience to become related to the storyline and actors.

Firstly, the female actor playing the role of the 'crush', is seen as the girl next door. She is more comedic rather than fitting a specific stereotype which would be associated with the male gaze. This makes the audience relate to her more as the stress and build up before meeting a boy is identified in the video and this is highly relatable to female teens.

The panic and stress of her getting ready is what creates the humour for viewers as this is the most familiar aspect to the females. 

This scene shows a typical female who spends her time on her laptop, eating chocolate and being lazy in bed. Again this aspect is comedic and is highly relatable to female teens.

Using a phone in the music video allows the audience to relate again and this form of communication is highly common in teenagers of the 21st century. It would be a situation which the audience will be familiar of - both males and females, hence increasing how relatable and interesting the video is for viewers. 

The clothing worn by the artist is relatable to male teens as it is along the lines of what they wear on a day to day basis. This may make them look up to the artist as a role model, especially the way within which he talks and acts towards his crush, with gestures such as flowers, as this may not be familiar to boy teens of this century.

Editing My Footage

 

Throughout my editing, I wanted it to be clear that my star image was being addressed in the most specific and accurate way possible. It seems as though one key part of the artists image which is addressed clearly, is the way he transforms and 'grows' as an artist throughout the video. I used this aspect in the shots above which when showing members of media class and my teacher, they were impressed with how precise transformation was shown in this specific sequence. It conveys the artist walking from one location to another and to another, yet he stays in the same attire and the walking across the screen shows a development in time and maturity. This relates to my target market of teenagers as when commonly being a teenager, change and growing up is a key aspect in this part of life. The inspiration from this clip came from previous research, in Clean Bandit's - Rather Be. By using the same convention from an artist of the same genre, it has allowed me to meet the conventions and expectations of a baroque pop video. Below the Clean Bandit clip is shown.

 

Above are screenshots of one of the main storylines in my video. The female artist wears an orange ribbon and this is a key feature in the storyline shown throughout. This was something I had to add post my first filming period as when looking at footage I realised I did not have a complete storyline. I had to make this ribbon aspect clear in all of the video, ensuring I reminded the audience of the feature by showing it in different scenes and locations. This ribbon allowed a resolution in the storyline, hence improving the clarity of the video.

I included forms of intertextuality in my video to relate to my audience more. They will be familiar of the phone usage as teenagers use these technologies daily. 

Using final cut express, I was able to precisely edit my film in order to correctly address my storyline.

Overall Filming Review

I believe as a member of my media class, that I had the most hassle with my artist and filming throughout the process of producing my video. 

I chose a friend of mine which I believed would be trustworthy and loyal, unfortunately this was not entirely the case. It seemed for the artist that the job he had agreed to do was too much for him and it was too time considering his almost full time job as a supermarket assistant. To overcome this, I patiently met up with the artist various times, organising to film in locations which were easy for the artist to access and for shorter periods of time. Despite the organisation post deciding on a happy medium, the result of the miscommunication and lack of loyalty when meeting for filming periods, meant that when overlooking my footage, it often didn't fit together in terms of location and time of day when put in order. 

However, after closely editing and changing the order of shots, I was able to produce a music video I was proud of after the challenges I had faced throughout my filming procedure. It has helped me to learn that when choosing an actor for my products I need to be clearer with the necessary dates and times whereby the artist is required, and also encourage the artist to learn the lyrics to an exemplary standard prior to filming.

Reviewing Christmas Footage

Over the Christmas break, I recorded the female parts of the music video. I ensured that the locations used were similar throughout both the male and female parts to allow the audience to create a relationship between the two. I had to make the female parts of the video have more of a story therefore I accentuated the relationship and communication between both the male and female parts. By including features such as intertextuality, whereby phones were used between the two characters, it includes other aspects of technology making the video more relatable to teenage viewers with these technology uses.

I created a personality for the female being a typical female - painted nails, stressing about outfit choices, lighthearted, typically 'upset' teen after being ditched (chocolate, dressing gown, film)