Throughout my editing, I wanted it to be clear that my star image was being addressed in the most specific and accurate way possible. It seems as though one key part of the artists image which is addressed clearly, is the way he transforms and 'grows' as an artist throughout the video. I used this aspect in the shots above which when showing members of media class and my teacher, they were impressed with how precise transformation was shown in this specific sequence. It conveys the artist walking from one location to another and to another, yet he stays in the same attire and the walking across the screen shows a development in time and maturity. This relates to my target market of teenagers as when commonly being a teenager, change and growing up is a key aspect in this part of life. The inspiration from this clip came from previous research, in Clean Bandit's - Rather Be. By using the same convention from an artist of the same genre, it has allowed me to meet the conventions and expectations of a baroque pop video. Below the Clean Bandit clip is shown.
Above are screenshots of one of the main storylines in my video. The female artist wears an orange ribbon and this is a key feature in the storyline shown throughout. This was something I had to add post my first filming period as when looking at footage I realised I did not have a complete storyline. I had to make this ribbon aspect clear in all of the video, ensuring I reminded the audience of the feature by showing it in different scenes and locations. This ribbon allowed a resolution in the storyline, hence improving the clarity of the video.
I included forms of intertextuality in my video to relate to my audience more. They will be familiar of the phone usage as teenagers use these technologies daily.
Using final cut express, I was able to precisely edit my film in order to correctly address my storyline.
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