Targeting My Audience

My target market mostly falls into the description of teenagers. As this is something vital I need to address in my video, I had to include many aspects which allowed the audience to become related to the storyline and actors.

Firstly, the female actor playing the role of the 'crush', is seen as the girl next door. She is more comedic rather than fitting a specific stereotype which would be associated with the male gaze. This makes the audience relate to her more as the stress and build up before meeting a boy is identified in the video and this is highly relatable to female teens.

The panic and stress of her getting ready is what creates the humour for viewers as this is the most familiar aspect to the females. 

This scene shows a typical female who spends her time on her laptop, eating chocolate and being lazy in bed. Again this aspect is comedic and is highly relatable to female teens.

Using a phone in the music video allows the audience to relate again and this form of communication is highly common in teenagers of the 21st century. It would be a situation which the audience will be familiar of - both males and females, hence increasing how relatable and interesting the video is for viewers. 

The clothing worn by the artist is relatable to male teens as it is along the lines of what they wear on a day to day basis. This may make them look up to the artist as a role model, especially the way within which he talks and acts towards his crush, with gestures such as flowers, as this may not be familiar to boy teens of this century.