Original Magazine Advert Images

In order to produce a consistent theme throughout my products, I had to ensure the photos chosen for my artist were of the same nature. The clothing needs to be the same in both the magazine advert, digipak and video as this will produce a persistent theme to increase the star image of the artist. It needed to be a bold, confident image where the artist is preferably looking directly into the camera to create eye contact with the audience. Preferably I would like to choose a close up as this will allow my artist to connect closely with the audience.

Below are the options I had for my magazine advert:

How Language Can Address My Audience

Within my magazine advert and after looking at previous adverts of the same genre as mine and generally, I have realised there are several persuasive aspects of an advert.

1. In order for a market of teenagers to purchase the product, by adding an iTunes logo which allows the audience to purchase the product online, it is familiar to the market hence increasing the likelihood of buying the album
2. With encouraging language such as "BUY NOW" and "AVAILABLE FOR DOWNLOAD AND IN STORE" it not only opens the market to online users but also those who are not as familiar with the internet, to buy the album in store for the same price as online. 
3. Also with ratings and quotes from trustworthy companies, it improves the reliability of the comment being made to therefore encourage the audience that the product they are going to purchase is in fact '5 star'
4. Lastly, by stating "includes special features and bonus tracks", it shows the audience they are buying something and getting another feature of the album at a complimentary price.

Overall, it targets the market directly as if the advert is 'speaking to them' through forms of encouragement to persuade purchase of the product.

10 Conventions of a Magazine Advert

Above are 4 examples of magazine adverts. I will now analyse the conventions of a magazine advert by indicating the similar features throughout these 4 examples.

1. The magazine advert is in A4 and the majority of the surface area is taken up by an image of the artist. 
2. The images of the artist are bold and either contrast from the background or blend in with the same colour scheme and pattern.
3. ALL of the artists have a unique logo for their name further enhancing their artist identity. This could be something I use within both my magazine advert and my digipak cover. This logo/name is largely indicated which would most likely be seen from a distance. Additionally, the text stating the artists name needs to be the first thing the reader sees hence needing it to be bold and large.
4. The date of which the album will be released is stated in smaller lettering often towards the bottom of the advert.
5. An indication of one of their hit songs included within the album, persuading the reader to purchase it.
6. The colour scheme is continuous throughout with the font and colour remaining similar and clear consistently.
7. The record label is placed towards the bottom of the advert in rather small sizing.
8. Some adverts have a star rating from either a magazine or famous TV music channel such as MTV.
9. An image of the digipak/album is included on the front of the advert creating a pattern with both the colours and imagery also used in the albums aesthetic design.
10. A link to social network to find out more information on the album release or to link to the artists profile to promote their image

Feedback and Targets

In todays lesson, our teacher looked at the progress we had made in our ancillary texts. She noted down the improvements we could make in order to improve our products. She told me to experiment with a close up shot for my magazine advert as the camera I was using was of a high quality, also to use the same shifting and growing font I had used in my digipak to continue the theme. 

 

We were also given a sheet which listed the required blog posts in order to achieve the best grade possible. Below is a copy of my sheet, indicating the tasks I still needed to complete to help me become more organised. 

Final Digipak Net

Within todays lesson I managed to complete my digipak by putting all of the faces together. In order to make the net, I initially needed to convert my photoshop file to a jpeg, to do this I had to flatten the image by merging the layers into one. I did this to each side of the digipak in order to combine it into one to make the net. I imported these images onto an A3 page. 

In today's lesson I finished off my digipak and netted it together. I saved each individual psd as a jpeg to flatten all the layers into a high quality image. I then opened up a A3 sized photoshop page to put the four faces on. I imported the front and back cover jpegs onto the A3 sheet and placed them net to each other having the the font on the right and the back on the left. I then needed to import the two inner sides. Before I could place them onto the A3 side I needed to rotate them 180-degrees to make sure when the net is folded it looks like a proper digipak. Once I had rotated both of the inner sides I too placed them on the A3 side and slotted them above the front and back cover. Once all four sides were in the new sheet I was able to save again as a psd and a jpeg. Below are screenshots of the net all put together.

Analysing a Magazine Advert of my Genre

When researching and noted in previous blog posts, Florence and the Machine is illustrated as a baroque pop artist. To help me look into where I need to put the information on my magazine advert and what type of image I need to choose, I analysed an existing magazine advert from Florence and the Machine.

Digipak Progress

I went on to produce the rest of the back cover. I again accentuated the hue and saturation of this image to bring out the key colours in the original picture. I added a barcode to the bottom left corner of the album which would be scanned by a member of the target demographic, and take them to the video of Symbolic. The barcode as a form of advertisement adds to the use of technology in the 21st century, and how vital it is within my target markets lives. This hence intrigues the target demographic further into purchasing and showing interest in my products. I added a barcode as this is what is expected in a digipak after researching previous products. Looking at previous albums from the same record company as mine, I looked closely into the text written at the bottom of the album and replicated this to improve the professionalism of the digipak. Lastly, the price of the album is advertised distinctly beside the barcode as this is a main convention when producing a digipak.