Digipak Progress

I went on to produce the rest of the back cover. I again accentuated the hue and saturation of this image to bring out the key colours in the original picture. I added a barcode to the bottom left corner of the album which would be scanned by a member of the target demographic, and take them to the video of Symbolic. The barcode as a form of advertisement adds to the use of technology in the 21st century, and how vital it is within my target markets lives. This hence intrigues the target demographic further into purchasing and showing interest in my products. I added a barcode as this is what is expected in a digipak after researching previous products. Looking at previous albums from the same record company as mine, I looked closely into the text written at the bottom of the album and replicated this to improve the professionalism of the digipak. Lastly, the price of the album is advertised distinctly beside the barcode as this is a main convention when producing a digipak.