Digipak Progress

As in previous posts I had chosen my front and back covers, I proceeded to develop these by adding features to fit the conventions of a digipak using my previous research. 

As the title for my album is Metamorphosis, I looked closer into the definitions of this word to assist in developing the uniqueness of my title in the products as well as distinctly within the music video. As the word definition appeared - 

the process of transformation from an immature form to an adult form in two or more distinct stages

It showed me that I could use the morphing of lettering to address this choice of word further. By individually selecting each letter I tilted them to fit with an 'evolving' type typography pattern which developed into a 'grown up' (large sized) letter, in this case, 'S'. To further enhance this morphing motif, I used two colours - white and red/pink for the start and end letters, for the letters inbetween I showed the progress of getting from white to red. By using this feature, I have further intensified the importance of the word 'Metamorphosis' in terms of my products and artist. Hopefully, members of my target demographic will notice morphing into another character and developing as a person as part of the star identity of my artist.

Adding bevel and emboss to the letters in the title will encourage the audience to notice the title from afar.

The back cover I began to continue the theme of metamorphosis, by again writing each letter individually for the tracklist and changing its direction to show a 'tilting' effect. This worked successfully by choosing the same coloured font at the 'developed' end of my colour scheme. However, once completing this tracklist, I noticed how busy the background of my back cover was. This meant the text was hard to read on screen and consdering the conditions when printed, I believe it would be harder to read. 

To resolve this problem, I added a transparent beige box behind the text similar to the colour of the dark bricks in the scene in order to make the text more visible. By blurring the edges it allowed the box to blend into the background and reduce the risk of lacking professionalism when placing a blatant coloured box on the back of the cover. 

I proceeded to add an outer glow to the box in order to make it stand out against the background. This worked successfully in helping an audience focus solely on the tracklist without being distracted by the back scenery. By adding a bevel and emboss to the titles - TRACKLIST and BONUS TRACKS, it conveyed the break in the tracks, this separated these aspects hence making it less busy and clearer to read.