Beyonce is an icon to many with her name echoing "Queen B." As such an inspiration she is looked upon as a role model to many opposing to many artists which have a smaller fan base and receive more hate than icons like Beyonce. Her album cover for '4', reveals her brand identity highlighting her overall persona to an audience.
Immediately, it is blatant that the angle used to capture the star image is a low angle shot. As learnt from my previous tasks and practical activities, a low angle shot looks up to the artist in this case, accentuating her admiring aura and power. Her eye line looks into the skies as if to act as a 'Godly' figure whereby people look up to her for inspiration. This empowering aspect of the album overwhelms the lack of clothing worn somewhat indicating that no matter what this female wears - she is consistently considered a role model figure. Her hair is somewhat messy and doesn't particularly match the glamorous aspect she is emitting yet it somewhat reflects a lion (also with the fur clothing), and this aspect of a lioness relates directly to being a leader and a 'queen', which she is renowned for. The name of the artist is central and at the top of the album cover. However, it is obvious that the image of Beyonce herself is covering this title, this somewhat anchors this empowering aspect whereby the image of the artist is recognisable to all making it less necessary for the name of the artist to be revealed. The jewellery worn by the artist addresses her wealth and gives a focus to her face to enhance her beauty and 'girl power' approach. The positioning of her hands above her head gives an audiences focus to her body which in a sense fulfills an audiences needs by looking up to her for inspiration they look at her figure and womanly assets for motivation. Yet, this focus on her body does not override the powerful statement she is producing on this album cover to state she is a god-like figure to many.
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